FSR Magazine
Tom’s Watch Bar Announces Partnership with Mark Wahberg’s Flecha Azul Tequila
April 8, 2025
Tom’s Watch Bar, the rapidly expanding premier venue for sports viewing and entertainment, announced a partnership with Flecha Azul Tequila, the premium tequila brand backed by actor and entrepreneur Mark Wahlberg. This collaboration brings together two innovative brands reshaping their respective industries to deliver an elevated sports viewing experience for fans nationwide.
The partnership will feature signature Flecha Azul cocktails available at Tom’s Watch Bar locations across the country, including specialty drinks designed to pair perfectly with major sporting events and watch parties. Flecha Azul’s complete portfolio—from its crisp Blanco to rich Añejo and exclusive Extra Añejo—will be prominently featured in uniquely curated cocktails as part of Tom’s Watch Bar’s craft beverage program.
“This partnership perfectly aligns with our mission to revolutionize the sports viewing experience,” said Brooks Schaden, co-CEO of Tom’s Watch Bar. “We share Flecha Azul’s commitment to premium quality and authentic experiences. By featuring Flecha Azul’s exceptional tequila made from 100% Blue Weber Agave with no additives, we’re elevating our beverage offerings to match the premium viewing experience our guests expect.”
Featured cocktails will include the Flecha Margarita, Añejo Old Fashioned, and specialty seasonal offerings. Tom’s Watch Bar and Flecha Azul will also collaborate on exclusive watch parties and tasting events throughout the year.
“Flecha Azul and Tom’s Watch Bar share an obsession for giving fans an incredible time they can’t get anywhere else,” said Wahlberg. “When you combine our premium tequila with their mind-blowing sports viewing setup, you’re creating the ultimate game day experience. Sports bring people together, and now they can celebrate those moments with a quality spirit that matches the premium environment Tom’s has created. It’s about elevating every aspect of how fans enjoy the games they love.”
The collaboration follows a year of significant growth for Tom’s Watch Bar, with total alcohol sales increasing 34%, led by offerings with premium tequila, which now includesFlecha Azul. The concept is continuing an ambitious expansion plan. Each venue features the brand’s signature 360-degree viewing experience with oversized stadium screens surrounded by hundreds of HD displays, creating an immersive atmosphere for sports fans.
