Sports Business Journal
Tom’s Watch Bar to host Club América watch parties
By Alex Silverman
May 1, 2025
Club América has agreed to a marketing partnership with Tom’s Watch Bar that will see the U.S. sports bar chain show the Liga MX club’s matches in its 16 locations and host three to four watch party events per month at select locations. Locations slated to host Club América watch parties include Denver, Houston, L.A., Las Vegas, Orlando, Phoenix, San Diego and Seattle.
Fans will have opportunities to win “Best Seats in the House” through sweepstakes, enjoy in-person appearances by former Club América players and participate in themed promotions throughout the year.
Club América and Tom’s Watch Bar negotiated the partnership directly after being introduced by C11 Marketing, a soccer-specific agency that handles the team’s activations in the U.S. The agreement runs through the end of 2025.
